Get your copy of “Through the Fires” today!

Chinese ebook available for download here.

This is a triumphant story of comeback in life and business. Robert Carr experienced decades of struggle that took him to the brink of home foreclosure at age 50. He would later make a fortune in the card payments industry, only to lose almost evehardcover-boyscout_frontbackrything in 2009, after one of the most devastating data breaches ever.

Daring to go public about the cyber attack, Carr saved his company from potential ruin and fought his way back to prosperity. A man who rose from a hardscrabble upbringing in the Illinois countryside, he kept a promise to devote his financial success largely to young people from modest backgrounds. Give Something Back, which he created as an expression of gratitude for a $250 scholarship he received as a high school senior, has already prepaid for over 1,000 scholarships and is on track to triple that number.

Not everyone will be happy with this book. In stark detail, Carr skewers the unethical business practices of many in the financial world that he believes prey on those who can least afford it. He challenges business schools to do more to promote the importance of fairness and honesty. He delivers a capitalist’s critique of capitalism, as it is often practiced today, and challenges stockholders to hold companies to higher standards in the way they treat people.

Proceeds from the sales of this book will be donated to Give Something Back.

Tony Robbins on Through The Fires by Robert O. Carr and Dirk Johnson (1:29)

Tony Robbins reflects on “Through the Fires”

Learn more about Robert Carr and Through the Fires from Tony Robbins, entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist.


“Through the Fires is the story of a never-give-up entrepreneur who triumphs after age fifty…and the life-changing reason he is giving away a fortune.”

Tony Robbins, #1 New York Times best-selling author, life and business strategist, entrepreneur and philanthropist

“A book that defines what it means to overcome adversity in business and life.”

Mitch Albom, author of “Tuesdays with Morrie” and “The Five People You Meet in Heaven”

“One of the most fascinating books I’ve read in a long time.” 

Rick Kogan, Emmy Award-winning broadcaster and host of “After Hours with Rick Kogan,” on WGN Radio